Product, Pricing & Value-Creation Strategist
for Analytical Instrument Companies
Helping leaders understand what customers value, build differentiated products around that value, and capture more of it through better pricing and commercial strategy.
SPEAKER • EXECUTIVE ADVISOR • WORKSHOP LEADER
25+ Years
in analytical instruments
$40M+ realized in business impact
Product Strategy
Voice of Customer
Strategic Pricing
Value Creation
A Strategic Partner for Growth-Minded Leaders
Stéphane Joanis is the Founder and Principal of SJ Performance, LLC and a Product, Pricing & Value-Creation Strategist with more than 25 years of experience in analytical instruments and related technology markets.
He works with CEOs, general managers, product leaders, and commercial teams facing important questions such as:
Where should we invest to create the most customer and business value?
What do customers truly value—and what are they willing to pay for?
How should we differentiate and position our products?
Where are we leaving value on the table through pricing, discounting, or packaging?
How do we turn customer insight into better strategic decisions and measurable growth?
What Stéphane Speaks On
Value Creation Thinking™
Turning Customer insight into differentiated products and growth
Strategic Pricing
Capturing more value without sacrificing customer relationships.
Heart-Centered Leadership
Lead with clarity, courage, and care to build trust, develop people, and achieve meaningful results.
TESTIMONIALS
What People Say about Working with Stéphane
Trusted by leaders
”
"I have had the pleasure of working closely with Stephane for two years, I can confidently attest to his unwavering dedication to delivering insightful and data-driven solutions."
Jonathan Frattaroli
Chairman and CEO,
RedWave Technology
In working with Stephane, I have noticed that I have a greater capacity at work to deal with challenging situations along with a greater perspective. Stephane has consistently been my advocate and mentor, challenging me to create and maintain a vision, not only for my products and company, but also for myself.
Marie Terrill
Director, Product Management,
Persyst
Stéphane came in to help our business get a grasp of our pricing situation. Stéphane was able to guide us from a qualitative perspective of when the best time for us to raise prices and how to set up a process of revisiting pricing multiple times a year.
Ryan Steffen
Board Member,
NorthField Precision Instruments
Stephane has been a key part of our team, helping to identify new markets, quantify market potential, determine customer needs and work with partners on new business opportunities. His contributions have been meaningful to our business and have helped our company scale up in a time of growth. He has excellent business knowledge and data analysis skills.
Dr. John Seelenbinder
Vice President of Product Development,
908 Devices
A Proven Track Record as a Catalyst
For decades, Stéphane has demonstrated his ability to drive results for improved growth in revenue and profitability.
Driving over $20.1 million in profit improvements: through global strategic pricing initiatives at Fortune 500 companies like Thermo Fisher Scientific and others.
CEO Partnership for Exit Success at $76.5M (over 4.6X the revenue): Partnered with a CEO to engineer a winning investor narrative and transformative product roadmap that showcased the company's long-term growth potential and differentiated value proposition.
Fueling revenue growth in excess of $17.5M: Leveraging deep market analysis and insights gleaned from extensive voice-of-customer research, he has spearheaded new product launches and product improvements, generating millions in increased revenue through enhanced product vitality.
Enhancing productivity by more than $4.5M: By developing and implementing efficient processes in pricing, sales, business intelligence, and competitive intelligence, he has delivered millions in productivity gains.
Igniting customer growth: by executing a highly effective client acquisition strategy from zero to 250+ clients within six months using relational marketing.
READY TO EXPLORE WHAT'S POSSIBLE?
Let's discuss you goals, team, and priorities
Whether you're looking for strategic advisory support or a compelling speaker for your next event.
I'd welcome the conversation
